The possibilities of applying the pricing strategy of companies in e-Commerce

Abstract

According to the authors all factors affecting the price in the e-Commerce market, it should be divided into two types: internal (strategy and tactics of the company, production costs, human capital) and external (market demand, government regulation, the price of competitors). The article notes that the formation of the pricing strategy depends on the principles of pricing in the field of electronic Commerce. Taking into account the opinions of scientists, the authors of the article identified specific conclusions on the formation of pricing strategy in the e-Commerce market: changes in pricing policy taking into account external and internal factors; changes in the idea of standard pricing strategies, quickly responding to demand and supply in the market; significantly simplifies the use of pricing strategy in the market allowing sellers to get more information from consumers.