Object-subject features of women’s entrepreneurship and advantages of its development Abstract

Abstract

Object: The purpose of the article is to examine the objective and subjective factors of the development of women’s entrepreneurship, their study of the gender division of the labor market, gender stereotypes and patriarchal ideology, as well as the motivation of women to engage in business. It is noted that the r ole of family business in women’s entrepreneurship is a special feature, which allows them to creatively realize the abilities of all family members, provide them with support and protection in any unfavorable conditions.
Methods: The method of analysis.
Results: The authors made recommendations on a psychological and socio-psychological deterrent that hinders women’s activity in this area, even when society has a significant social need for the development of women’s entrepreneurship and the growth of unemployment.
Conclusions: It is concluded that over the past decade, Kazakhstan has been increasing the number of measures taken to ensure equal rights and opportunities for women and men in society. A sufficient legal and institutional framework proves this, as well as statistical data and indicators for improving gender equality in the country have identified the best areas.