E-commerce: current situation, problems and prospects of development in Kazakhstan

Authors

  • R.K. Andarova
  • M.A. Nurzhan
  • Zh.M. Yespolova

DOI:

https://doi.org/10.31489/2022ec2/197-205

Keywords:

e-commerce, information and communication technologies, mastercard, e-entrepreneurship, Internet, online shoppers

Abstract

Object: To identify barriers to the development of the e-commerce market of the Republic of Kazakhstan and develop proposals to eliminate them; study the theoretical concept of e-entrepreneurship, analyze its features and determine development prospects.
Methods: Systematic, statistical, analytical and comparative methods, and general research methods.
Results: In the Republic of Kazakhstan, the share of electronic commerce in the total volume for 2016–2020 in retail and wholesale trade, rendered services is increased.
Conclusions: At the present stage of the economy, the development of e-commerce is closely related to the number of Internet users. During the pandemic in Kazakhstan, the number of Internet users increased, and in January 2021, the number of Internet users amounted to 15.47 million people, which is 5 % more than since the beginning of 2020 (741,000 people). At the beginning of 2021, Internet penetration was 81.9 %.

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Published

2022-06-30

Issue

Section

ECONOMY