Marketing as a function of project management in the sports industry of the Karaganda region

Abstract

Object: Marketing analysis of the correspondence of the degree of development of the sports infrastructure of the city of Karaganda to the existing demand for mass sports and the requirements of the development of high - performance sports.
Methods: Statistical method and system analysis.
Results: There is insufficient provision of modern sports infrastructure in the Republic of Kazakhstan. The demand for modern sports facilities significantly exceeds the supply. In the Republic of Kazakhstan, it is 43%, while in developed countries it exceeds 63%. The Republic of Kazakhstan should take further steps to develop sports infrastructure through the implementation of appropriate projects.
Conclusions: In the period after the pandemic, the load on the sports infrastructure will grow, the growth rate of sports participants will outpace the growth rate of sports facilities. There are a small number of sports facilities in the Karaganda region that meet international standards. Therefore, it is necessary to implement projects to create sports facilities, primarily in the field of children’s and youth sports and international-level big sports in selected priority sports.