Guide activity as a priority direction of development of entrepreneurial activity in tourism

Abstract

The guide activity is one of the main directions of the implementation of activities in the tourist sphere. Tourist guides occupy key leading positions in the tourism industry and bring huge benefits to the tourism industry. In the article, based on the analysis of specialized literature, various approaches to the definitions of «tourist guide», «guide-guide», the main activities of the guide, the basic qualities necessary for the implementation of successful activities are considered. A comparative analysis of the requirements for hydrological activities for countries, in particular, Austria, India, Sri Lanka, Egypt and Australia, is presented. Details of the industry requirements for the profession of a guide in Australia are described in detail. The issues of the importance of licensing in the activities of the guide were touched upon. The main problems of the development of the guide in Kazakhstan, in particular the problem of training personnel, the development of a single curriculum and methods for training tourist guides in accordance with industry requirements, and the creation of a licensing system based on the experience of foreign countries are considered. The main measures are proposed to solve existing problems in the field of the guide, including a motivation system and a differentiated payment system in accordance with the skills of the guide, continuous monitoring of licensed activities and the problem of training.