Analysis of the organization of excursion activities at tourist enterprises of the Republic based on the tourist company “Kaztrip”

Abstract

Object: The scope of excursion activity in Kazakhstan and the purpose of which is to determine the prospects for its development with an analysis of the state of excursion activity in the Republic of Kazakhstan.
Methods: Theoretical review of scientific literature on the research topic.
Findings: Based on the statistical collection of tourism of Kazakhstan of the Committee on Statistics of the Ministry of National Economy of the Republic of Kazakhstan and the tourist company “Kaztrip” LLP Nur-Sultan, an analysis of the organization of excursion activitieswas carried out to study the opinions of consumers, the results were analyzed.
Conclusions: Based on the questionnaire, an excursion route to Nur-Sultan was organized. A feature of the route is a thematic excursion “dedicated to the 30th anniversary of Independence of the Republic of Kazakhstan”; an innovative product in the market of excursion services of the capital was used as a vehicle “Segway”; affordable; quickly recouped expense; designed for all age groups. The article makes a financial calculation, i.e. its effectiveness is calculated. The results can substantiate the regional program for the development of the organization of extracurricular activities.