Analysis of economic opportunities of women in the field of entrepreneurship

Abstract

Object: The development of women’s entrepreneurship is a modern global trend in the development of the economy. Research in this industry confirms the dependence of the dynamics of GDP growth and the level of development of women’s entrepreneurship. Every year, there is an increasing need for the development of social markets educational services, which are popular in the field of women’s entrepreneurship. The labor activity of women in entrepreneurship creates favorable conditions for improving the living standards of the population, new jobs appear, and self-employment increases. The purpose of the work is to consider the essence and characteristics of women’s entrepreneurship.
Methods: The authors used general scientific methods of cognition: Structural-functional, system analysis, focused on a comprehensive consideration of social life, methods of analysis and synthesis, comparison and analogy.
Findings: The results of the study confirm the development of a new wave of women’s entrepreneurship in Kazakhstan. The problems of development of women’s business are identified. Based on the analysis of opportunities, directions for the development of women’s entrepreneurship are determined.
Conclusions: The labor market in the modern economy is accompanied by changes, including in the field of women’s employment. The development of small and medium-sized businesses has allowed many to start their own business. The ethno-cultural specificity of Kazakhstani society also leaves its mark on the development of women’s business; women are entrusted with the need to run a household and take care of family members. Along with this, it should be noted that today women in Kazakhstan have many economic opportunities to realize their potential for entrepreneurial activities. The development of women’s entrepreneurship is a powerful tool for economic policy and requires further development and support from the state.