Branding small towns in Kazakhstan: on example of Kandyagash city in Aktobe region

Abstract

This article deals with the problems of formation of city branding in terms of industrial-innovative development of the national economy for the development of small towns of the Republic of Kazakhstan in the new areas of the economy on the example of the city of Aktobe region Kandyagash. The analysis of the main problems in the economic development of small cities of Kazakhstan is made. City Kandyagash characterized as a development center with the dynamic growth of labor and high standard of living in Western Kazakhstan on the development of industry, agro-industry, logistics and service. Theoretical city branding issues, conducted SWOT-analysis Kandyagash the city, resulting in defined strategic sectors for the branding of the city. It analyzes the way the challenges and opportunities of branding the city Kandyagash, is an industrial and transport center of Kazakhstan. When writing this article used the scientific method-method of scientific abstraction, economic analysis and synthesis method, a static method, the macroeconomic method, comparison method. The main conclusions and recommendations of the scientific article based on the laws of the Republic of Kazakhstan in the field of regional development, as well as on the materials of the state program «Development of Regions», «The development of single-industry towns in the 2012–2020 years» and other state programs for the development of small towns, single-industry towns, agglomerations.