Territorial marketing research of social and economic development of the region

Abstract

The article is devoted to territorial marketing research of social and economic development of the Karaganda region. The definitions of Russian scientists on the concept of regional marketing are presented and the concept of marketing of the territory, its functions and features is defined. The description of internal and external levels of subjects of territorial marketing is carried out. Defined common marketing tools and tools of territorial marketing. Analyzed instruments of territorial marketing - indices, indices, ratings. Taking into account the peculiarities of the economic development of the territories and the implementation of economic reforms, a brief description of the regions of Kazakhstan is provided. Each region of Kazakhstan has its own natural resources, features of its formation, its national or natural features, its economic structure, economic development and level of specialization. The regional gross regional product of each region, certain parts of the state economic complexes were analyzed. Based on the developed indicators, positive and negative aspects of the development of the Karaganda region, the directions of its development have been determined. Territorial marketing research includes analysis of regional development trends, indices and ratings. This will allow us to identify positive and negative trends in the development of regions and identify trends in their development.